Introduction ABC Salt approached us with the goal of increasing traffic to their wholesale salt sales website from a baseline of 100-400 visitors per month to 15,000 visitors per month within a 3-month timeframe. In this case study, we’ll examine how we achieved over a 3,750% increase in organic website traffic for ABC Salt through extensive on-page and off-page SEO optimizations.
About ABC
Salt ABC Salt is a salt mining and distribution company that sells bulk salt online to food manufacturers and wholesalers. They mine raw salt and purify it into products for consumers and businesses. When they first approached us, their website had major issues including slow page load speeds, minimal unique content, and a lack of authority and trust signals. These problems were leading to poor user experience and low search engine visibility.
Technical SEO
Audit We conducted an in-depth technical SEO audit of ABC Salt’s website to identify obstacles to higher traffic and search rankings. This audit revealed:
- Slow load times upwards of 8-10 seconds due to unoptimized images and lack of caching
- A 300% increase in load speed was needed to improve user experience
- Lack of alt text on site images hindering accessibility
- No sitemap or schema markup limiting crawlability
- Minimal blog content and product descriptions hurting value proposition
On-page Optimization
Approach With the audit complete, we implemented a range of onpage optimizations to boost value, improve crawlability, and enhance search visibility including:
- Compressing all images and implementing WP Rocket and Smush to optimize speed
- Adding schema FAQ markup to improve rich snippet potential
- Creating a blog and posting 2x per week, with topics including “Benefits of Mineral Salt”, “A Guide to Industrial Salt Uses”, and “How We Safely Mine Salt”
- Optimizing page titles and meta descriptions to target keywords like [wholesale salt distributor]
These onpage efforts led to 3x more indexed pages and a 50% decrease in bounce rate by improving user experience.
Offpage SEO Strategy
In conjunction with onpage efforts, we executed an offpage strategy focused on building relevant links and improving domain authority:
- Secured guest posts on niche blogs like The Salt Maven, Mineral Matters, and All About Salt
- Developed local citations and partnerships with sites like LocalSalt.com and CitySaltDistributors.com
- Disavowed over 50+ low quality links using Google Disavow Tool
- Built over 200 niche links from DR50+ food and salt sites
The offpage SEO tactics led to domain authority growth from 25 to 45 and a 2,500% increase in organic traffic.
Results: 3,750% Organic Traffic Increase in 3 Months
In the 3 months following implementation, ABC Salt’s website saw outstanding growth:
- 3,750% increase from 400 to over 15,000 organic visitors per month -decrease in average page load time from 8s to 1.5s -growth from 0 to 34 keywords ranking on Page 1 of Google
This seismic shift in organic performance also led to higher lead conversion and sales thanks to the onsite optimizations.
Conclusion & Key Takeaways
The success of this project reinforces the importance of core technical, on-page, and off-page optimization best practices. For sites struggling with low organic visibility, focusing on site speed, great content, and relevant links can significantly increase website traffic. The strategies used here can serve as a blueprint for other businesses in competitive spaces like mining and manufacturing.