LLM SEO: make large language models understand your brand

Every AI assistant is built on a large language model. What it 'knows' comes from training data, and what it cites comes from live retrieval. LLM SEO works on both: consistent facts about your brand across the web, and content that's easy for any model to retrieve and quote.

What's included

Every engagement is tailored to your site, but this is what it usually covers.

  • Entity consistency

    Your name, products, founders, locations and claims stated the same way everywhere.

  • Crawler policy

    A clear robots.txt for every AI crawler, separating training, search and user-request bots.

  • llms.txt

    A plain-language map of your most important pages for AI tools that read it.

  • Retrieval-ready content

    Self-contained sections with one idea each, so any chunk makes sense when quoted alone.

  • Knowledge sources

    Wikipedia-style facts, Wikidata, directories and press coverage that models learn from.

  • Cross-assistant tracking

    The same prompts tested across ChatGPT, Claude, Gemini, Perplexity and Copilot.

Who it's for

  • Brands that AI assistants describe wrongly or not at all
  • New brands building recognition from scratch
  • Companies after a rebrand or merger
  • Marketing teams who want one strategy for every AI tool

Industries I specialise in

How we'd work together

No 40-page decks. A clear plan, real work, and reports in plain language.

  1. Audit

    I crawl your site, read your Search Console and check competitors to find what's costing you rankings.

  2. Plan

    You get a prioritised roadmap: quick wins first, then the bigger content and authority work.

  3. Execute

    I do the work hands-on, or alongside your writers, developers and marketing team.

  4. Report

    Monthly reports on rankings, traffic, leads and revenue, plus what's next.

Questions people ask

What is LLM SEO?

Optimising how large language models learn about, retrieve and describe your brand. It covers ChatGPT, Claude, Gemini, Perplexity and any assistant built on an LLM.

Does llms.txt help rankings?

It's not a ranking factor and not every AI tool reads it yet. It's a small, low-cost step that makes your key pages easy for AI tools to find.

Let's talk about your project.

Tell me your goals. I'll reply within a day.