LLM SEO: make large language models understand your brand
Every AI assistant is built on a large language model. What it 'knows' comes from training data, and what it cites comes from live retrieval. LLM SEO works on both: consistent facts about your brand across the web, and content that's easy for any model to retrieve and quote.
What's included
Every engagement is tailored to your site, but this is what it usually covers.
Entity consistency
Your name, products, founders, locations and claims stated the same way everywhere.
Crawler policy
A clear robots.txt for every AI crawler, separating training, search and user-request bots.
llms.txt
A plain-language map of your most important pages for AI tools that read it.
Retrieval-ready content
Self-contained sections with one idea each, so any chunk makes sense when quoted alone.
Knowledge sources
Wikipedia-style facts, Wikidata, directories and press coverage that models learn from.
Cross-assistant tracking
The same prompts tested across ChatGPT, Claude, Gemini, Perplexity and Copilot.
Part of my AI SEO service
LLM SEO works best alongside the rest of AI search. See the full AI SEO service, or one of these.
Who it's for
- Brands that AI assistants describe wrongly or not at all
- New brands building recognition from scratch
- Companies after a rebrand or merger
- Marketing teams who want one strategy for every AI tool
Industries I specialise in
How we'd work together
No 40-page decks. A clear plan, real work, and reports in plain language.
Audit
I crawl your site, read your Search Console and check competitors to find what's costing you rankings.
Plan
You get a prioritised roadmap: quick wins first, then the bigger content and authority work.
Execute
I do the work hands-on, or alongside your writers, developers and marketing team.
Report
Monthly reports on rankings, traffic, leads and revenue, plus what's next.
Guides on this topic
Free, practical articles from my client work.
Questions people ask
What is LLM SEO?
Optimising how large language models learn about, retrieve and describe your brand. It covers ChatGPT, Claude, Gemini, Perplexity and any assistant built on an LLM.
Does llms.txt help rankings?
It's not a ranking factor and not every AI tool reads it yet. It's a small, low-cost step that makes your key pages easy for AI tools to find.
Related services
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SEO audit
A full health check of your site, with a fix list ranked by impact.
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Technical SEO
Speed, indexing, schema and site structure, fixed properly.
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On-page SEO
Category, product and landing pages optimised to rank and convert.
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Link building
Real links from real publishers, in multiple languages.
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E-commerce SEO
WooCommerce, Magento, Salla and custom stores structured to rank.
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Shopify SEO
Collections, products, themes and apps tuned for search.
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Let's talk about your project.
Tell me your goals. I'll reply within a day.