Content that ranks, reads well and sells
I've been writing, editing and running content blogs since 2013. I plan content around what your customers search for, then make sure every piece has a job to do.
What's included
Every engagement is tailored to your site, but this is what it usually covers.
Content strategy
A plan built from keyword research, competitor gaps and your sales priorities.
Buying guides
The pages people read right before they buy, like 'best oud perfumes' or 'Submariner vs Seamaster'.
Category and product copy
Copy that ranks without sounding like it was written for robots.
Blog articles
Researched, edited articles that earn links and bring in new readers.
Content refreshes
Updating older posts so they climb back up.
Editorial guidelines
A style guide so your in-house writers produce SEO-ready content.
Who it's for
- Brands with no blog, or a blog nobody reads
- In-house teams that need a strategy and an editor
- SaaS companies that need comparison and use-case pages
Industries I specialise in
How we'd work together
No 40-page decks. A clear plan, real work, and reports in plain language.
Audit
I crawl your site, read your Search Console and check competitors to find what's costing you rankings.
Plan
You get a prioritised roadmap: quick wins first, then the bigger content and authority work.
Execute
I do the work hands-on, or alongside your writers, developers and marketing team.
Report
Monthly reports on rankings, traffic, leads and revenue, plus what's next.
Guides on this topic
Free, practical articles from my client work.
Questions people ask
Do you write in Arabic?
I plan and edit Arabic content and work with native Arabic writers for the writing itself.
Do you use AI to write content?
I use AI tools for research and outlines, but every piece is written, fact-checked and edited by a person.
Let's talk about your project.
Tell me your goals. I'll reply within a day.