Shopify SEO that gets your collections and products ranking
Shopify makes selling easy and SEO a little awkward: duplicate product URLs, locked URL paths, heavy apps and thin collections. I know the workarounds, and I fix them without breaking your store.
What's included
Every engagement is tailored to your site, but this is what it usually covers.
Collection pages that rank
Unique intros, filters that don't create junk URLs, and internal links to the right products.
Product page template
Titles, descriptions, variants, reviews and product schema done properly in your theme.
Duplicate URL fixes
Canonical and linking fixes for the /collections/…/products/ duplicates Shopify creates.
Theme and app speed
Find the apps and scripts slowing you down, then remove, defer or replace them.
Shopify Markets and languages
Correct hreflang, currencies and translated URLs for selling in several countries.
Blog and guides
Shopify's blog set up to target buying-guide searches that feed your collections.
Who it's for
- Shopify and Shopify Plus stores that have plateaued
- Brands moving to Shopify from another platform
- Stores selling in several countries with Shopify Markets
- Fashion, beauty, perfume and gifting stores with large catalogues
Industries I specialise in
How we'd work together
No 40-page decks. A clear plan, real work, and reports in plain language.
Audit
I crawl your site, read your Search Console and check competitors to find what's costing you rankings.
Plan
You get a prioritised roadmap: quick wins first, then the bigger content and authority work.
Execute
I do the work hands-on, or alongside your writers, developers and marketing team.
Report
Monthly reports on rankings, traffic, leads and revenue, plus what's next.
Guides on this topic
Free, practical articles from my client work.
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Shopify
Shopify SEO checklist: 25 fixes for collections, products and speed
A practical Shopify SEO checklist with 25 fixes for collection pages, product pages, duplicate URLs, apps, speed, schema and Shopify Markets, from real store audits.
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Industry guides
Perfume SEO: how fragrance stores rank for notes, gifting and oud searches
Perfume SEO for fragrance brands and retailers: catalogue structure, notes-based collections, product pages, Arabic searches and seasonal gifting campaigns that rank.
Questions people ask
Is Shopify bad for SEO?
No. It handles the basics well. The problems are specific, like duplicate product paths, fixed URL prefixes and app bloat, and all of them can be managed.
Do you need access to my theme code?
For the best results, yes. I work on a duplicate theme and only publish changes after you've reviewed them.
Related services
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SEO audit
A full health check of your site, with a fix list ranked by impact.
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Technical SEO
Speed, indexing, schema and site structure, fixed properly.
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On-page SEO
Category, product and landing pages optimised to rank and convert.
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Link building
Real links from real publishers, in multiple languages.
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E-commerce SEO
WooCommerce, Magento, Salla and custom stores structured to rank.
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International SEO
Hreflang, market structure and localised content for every country.
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Let's talk about your project.
Tell me your goals. I'll reply within a day.