Site migrations that keep your rankings
Most migrations lose traffic because of missing redirects and changed pages nobody checked. I plan the move, map every URL, test the new site before launch and watch it closely afterwards, so your rankings come with you.
What's included
Every engagement is tailored to your site, but this is what it usually covers.
Pre-migration benchmark
Crawl, rankings, traffic and backlinks recorded so we can compare after launch.
Full redirect map
Every old URL mapped to its best new match, including images and PDFs that have links.
Staging QA
The new site checked for indexing, content, metadata, schema and speed before launch.
Launch-day checklist
Redirects, robots, sitemaps, Search Console and analytics verified on the day.
Post-launch monitoring
Daily checks for errors, lost pages and ranking drops for the first weeks.
Platform expertise
Moves to and from Shopify, WordPress, WooCommerce, Magento, Webflow and custom builds.
Who it's for
- Brands redesigning or rebuilding their website
- Stores moving to Shopify or another platform
- Companies changing domain or merging sites
- Anyone who has already lost traffic after a migration
Industries I specialise in
How we'd work together
No 40-page decks. A clear plan, real work, and reports in plain language.
Audit
I crawl your site, read your Search Console and check competitors to find what's costing you rankings.
Plan
You get a prioritised roadmap: quick wins first, then the bigger content and authority work.
Execute
I do the work hands-on, or alongside your writers, developers and marketing team.
Report
Monthly reports on rankings, traffic, leads and revenue, plus what's next.
Guides on this topic
Free, practical articles from my client work.
Questions people ask
When should I bring you in?
Before design and development start, ideally. Decisions about URLs and content are much cheaper to get right early.
Can you fix a migration that already went wrong?
Often, yes. I compare old and new URLs, find the missing redirects and lost content, and recover as much as possible.
Related services
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SEO audit
A full health check of your site, with a fix list ranked by impact.
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Technical SEO
Speed, indexing, schema and site structure, fixed properly.
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On-page SEO
Category, product and landing pages optimised to rank and convert.
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Link building
Real links from real publishers, in multiple languages.
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E-commerce SEO
WooCommerce, Magento, Salla and custom stores structured to rank.
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Shopify SEO
Collections, products, themes and apps tuned for search.
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Let's talk about your project.
Tell me your goals. I'll reply within a day.