AbduGeek

URL structure and site architecture that search engines understand

The way your pages are organised decides which ones can rank. I design categories, URLs and internal links around how your customers search, so authority flows to the pages that make you money.

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What's included

Every engagement is tailored to your site, but this is what it usually covers.

  • Keyword-led architecture

    Categories, hubs and sub-pages planned from real search demand.

  • Clean URL rules

    Short, readable, consistent URLs with no parameters or dates where they don't belong.

  • Internal linking plan

    Navigation, breadcrumbs and contextual links that pass authority to priority pages.

  • Faceted navigation

    Filters that help shoppers without creating thousands of junk URLs.

  • Crawl depth

    Important pages within a few clicks of the homepage.

  • Restructure plan

    A safe, step-by-step plan with redirects if your current structure needs to change.

Who it's for

  • Large e-commerce catalogues
  • Sites planning a redesign or new navigation
  • Ticketing and marketplace sites with many listings
  • Content sites whose articles compete with each other

Industries I specialise in

How we'd work together

No 40-page decks. A clear plan, real work, and reports in plain language.

  1. Audit

    I crawl your site, read your Search Console and check competitors to find what's costing you rankings.

  2. Plan

    You get a prioritised roadmap: quick wins first, then the bigger content and authority work.

  3. Execute

    I do the work hands-on, or alongside your writers, developers and marketing team.

  4. Report

    Monthly reports on rankings, traffic, leads and revenue, plus what's next.

Guides on this topic

Free, practical articles from my client work.

Questions people ask

Will changing URLs hurt my rankings?

Temporarily, if done badly. With proper redirects and only changing what's worth changing, the long-term gain usually outweighs a short dip.

How deep should my site be?

Key pages should be reachable within three clicks of the homepage, and linked from related pages, not just the menu.

Related services

Let's talk about your project.

Tell me your goals. I'll reply within a day.

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