SEO and AI search guides
Practical guides from my client work on SEO, AI search, Shopify, Arabic and international SEO, and the niches I know best.
All articles
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AI SEO
What is AI SEO? A practical guide to getting recommended by ChatGPT, Claude and Google AI
AI SEO explained in plain English: how ChatGPT, Claude, Perplexity and Google AI Overviews choose sources, and the steps that get your brand mentioned and cited.
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Technical SEO
Website migration SEO checklist: how to move without losing rankings
A step-by-step SEO checklist for redesigns, platform migrations and domain changes: benchmarking, redirect mapping, staging QA, launch day and post-launch monitoring.
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Shopify
Shopify SEO checklist: 25 fixes for collections, products and speed
A practical Shopify SEO checklist with 25 fixes for collection pages, product pages, duplicate URLs, apps, speed, schema and Shopify Markets, from real store audits.
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Industry guides
Perfume SEO: how fragrance stores rank for notes, gifting and oud searches
Perfume SEO for fragrance brands and retailers: catalogue structure, notes-based collections, product pages, Arabic searches and seasonal gifting campaigns that rank.
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AI SEO
How to rank in ChatGPT: a step-by-step ChatGPT SEO guide
A practical ChatGPT SEO guide: how ChatGPT search finds and cites websites, the crawlers to allow, how to structure pages, and how to track your brand's mentions.
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Arabic & international SEO
Arabic SEO: how to rank in the UAE and Saudi Arabia in Arabic
A practical Arabic SEO guide for UAE and Saudi markets: Arabic keyword research, dialects, RTL setup, Arabic URLs, hreflang and native content that ranks.
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