ChatGPT SEO: get your brand into ChatGPT's answers
ChatGPT is where many buyers now start their research. When it searches the web, it cites a handful of sources. When it answers from memory, it repeats what the web says about you. I work on both, so ChatGPT describes your brand accurately and recommends it.
What's included
Every engagement is tailored to your site, but this is what it usually covers.
ChatGPT visibility audit
What ChatGPT says about your brand, products and competitors for the questions your buyers ask.
Crawler access
OAI-SearchBot and ChatGPT-User allowed in robots.txt and your firewall, so ChatGPT search can read your pages.
Bing and index coverage
Your pages indexed and healthy in Bing, which ChatGPT search has relied on for web results.
Answer-first pages
Clear, quotable answers near the top of pages, with facts, prices and specs ChatGPT can cite.
Mentions where ChatGPT looks
Reviews, comparisons, Reddit threads and publisher articles that mention your brand.
Prompt tracking
A fixed set of buyer prompts checked every month to measure mentions and citations.
Part of my AI SEO service
ChatGPT SEO works best alongside the rest of AI search. See the full AI SEO service, or one of these.
Who it's for
- SaaS and apps compared in ChatGPT
- E-commerce brands people ask ChatGPT to recommend
- Service businesses whose leads now say 'ChatGPT suggested you'
- Brands that ChatGPT describes inaccurately
Industries I specialise in
How we'd work together
No 40-page decks. A clear plan, real work, and reports in plain language.
Audit
I crawl your site, read your Search Console and check competitors to find what's costing you rankings.
Plan
You get a prioritised roadmap: quick wins first, then the bigger content and authority work.
Execute
I do the work hands-on, or alongside your writers, developers and marketing team.
Report
Monthly reports on rankings, traffic, leads and revenue, plus what's next.
Guides on this topic
Free, practical articles from my client work.
-
AI SEO
What is AI SEO? A practical guide to getting recommended by ChatGPT, Claude and Google AI
AI SEO explained in plain English: how ChatGPT, Claude, Perplexity and Google AI Overviews choose sources, and the steps that get your brand mentioned and cited.
-
AI SEO
How to rank in ChatGPT: a step-by-step ChatGPT SEO guide
A practical ChatGPT SEO guide: how ChatGPT search finds and cites websites, the crawlers to allow, how to structure pages, and how to track your brand's mentions.
Questions people ask
Does ChatGPT use Google results?
ChatGPT search uses its own crawler plus third-party search providers, historically Bing. Being well indexed in Bing is a sensible baseline.
Should I block GPTBot?
GPTBot collects training data, while OAI-SearchBot powers ChatGPT search results. You can block training and still allow search. I'll help you choose based on your goals.
Related services
-
SEO audit
A full health check of your site, with a fix list ranked by impact.
Learn more -
Technical SEO
Speed, indexing, schema and site structure, fixed properly.
Learn more -
On-page SEO
Category, product and landing pages optimised to rank and convert.
Learn more -
Link building
Real links from real publishers, in multiple languages.
Learn more -
E-commerce SEO
WooCommerce, Magento, Salla and custom stores structured to rank.
Learn more -
Shopify SEO
Collections, products, themes and apps tuned for search.
Learn more
Let's talk about your project.
Tell me your goals. I'll reply within a day.