Topical and semantic SEO that makes you the authority

Search engines no longer match keywords, they understand topics and the entities in them. I map everything your audience needs to know about your subject, then help you cover it better and more completely than anyone else.

What's included

Every engagement is tailored to your site, but this is what it usually covers.

  • Topical map

    Every subtopic and question in your niche, organised into clusters and priorities.

  • Entity optimisation

    Your brand, products and key concepts described clearly and consistently across the web.

  • Content clusters

    Pillar pages and supporting articles linked so authority builds on itself.

  • Content gap analysis

    What competitors cover that you don't, and where you can go deeper.

  • Semantic content briefs

    Briefs with the questions, entities and structure each page needs.

  • Pruning and merging

    Thin and overlapping pages combined so they stop competing.

Who it's for

  • Brands that publish a lot but rank for little
  • New sites that need to build authority fast
  • Niches like perfume, watches and SaaS with deep subject matter
  • Brands preparing for AI search

Industries I specialise in

How we'd work together

No 40-page decks. A clear plan, real work, and reports in plain language.

  1. Audit

    I crawl your site, read your Search Console and check competitors to find what's costing you rankings.

  2. Plan

    You get a prioritised roadmap: quick wins first, then the bigger content and authority work.

  3. Execute

    I do the work hands-on, or alongside your writers, developers and marketing team.

  4. Report

    Monthly reports on rankings, traffic, leads and revenue, plus what's next.

Guides on this topic

Free, practical articles from my client work.

Questions people ask

What's the difference between topical and semantic SEO?

Topical SEO is about covering a whole subject. Semantic SEO is about how each page expresses meaning through entities, context and structure. They work best together.

How long does topical authority take?

Typically three to six months of consistent publishing and linking before the effect shows clearly.

Let's talk about your project.

Tell me your goals. I'll reply within a day.