Which schema type should I use?
| Type | Use it on | What it helps with |
|---|---|---|
| Organization | Your homepage | Logo, contact details and social profiles connected to your brand |
| LocalBusiness | Shop and branch pages | Address, hours and phone for local search |
| FAQPage | Pages with visible FAQs | Helps machines understand questions and answers |
| Product | Product pages | Price, availability and reviews in results |
| Article | Blog posts and guides | Headline, author and date |
| Event | Concerts, shows and workshops | Event listings with dates and venues |
How to add it to your site
- Generate the JSON-LD with the form above.
- Paste it into the
<head>of the page, or use your CMS's custom code area. - Test it with Google's Rich Results Test.
- Watch the Enhancements reports in Search Console for errors.
The golden rule: structured data must match what visitors see. Don't mark up reviews, prices or FAQs that aren't on the page.
For a deeper look at which types matter today, read my schema markup guide.