Internal links
Internal links tell Google which pages matter most and help visitors move through your site. Important pages should get links from many relevant pages, with descriptive anchor text, not "click here".
External links and rel values
| rel value | Use it for |
|---|---|
| (none) | Normal editorial links you vouch for |
| nofollow | Links you don't want to endorse |
| sponsored | Paid links, ads and affiliate links |
| ugc | Links in comments and forum posts |
Paid links without sponsored or nofollow break Google's guidelines and can lead to penalties.
What to look for
- Key pages with few internal links. Link to them from related content.
- Links with no anchor text, usually image links without alt text.
- Links to http:// pages that should be https.
- Too many links in menus and footers compared to links in the main content.