What the checker looks for
- Every JSON-LD block, including items inside an
@graph. - Microdata marked up with itemscope and itemtype.
- Invalid JSON that search engines would ignore entirely.
- Missing key properties for common types, like price on a Product or a date on an Article.
| Type | Key properties checked |
|---|---|
| Product | name, offers |
| Article / BlogPosting | headline, datePublished, author |
| LocalBusiness | name, address |
| Organization | name, url |
| FAQPage | mainEntity |
| BreadcrumbList | itemListElement |
| Event | name, startDate, location |
This is a quick check, not a full validation. Use Google's Rich Results Test to confirm a page is eligible for rich results.
Need to create schema? Use the schema markup generator.