Reading the results
| Status | Meaning | SEO impact |
|---|---|---|
| 200 | The page loaded | The destination you want |
| 301 / 308 | Moved permanently | Passes rankings to the new URL |
| 302 / 307 | Moved temporarily | Google may keep the old URL indexed |
| 404 / 410 | Not found or gone | Rankings and links to it are lost |
| 5xx | Server error | Repeated errors can drop pages from the index |
Redirect chains
A chain is a redirect that leads to another redirect, like http to https to www to the final page. Each hop adds delay and wastes crawl budget, and Google stops following after several hops. Point links and redirects straight to the final URL.
When to check redirects
- After a migration or redesign, for your top pages and old URLs.
- After changing domains, http to https, or www to non-www.
- When rankings drop for a page that used to perform.
- Before launching ads, so paid clicks don't bounce through slow chains.